Market Research Technology is now offering “B2B Verification” services to agencies and registered individuals.
With our B2B Verification, companies can gain an additional level of confidence that the respondents are really who they say they are. Online B2B work is notoriously difficult to verify, where agencies are often forced to take the respondent’s word as truth. Market Reseach Technology, through its partnership with LinkedIn, is able to process large batches of respondents either before or after survey, using minimal PII. Even if a panel member truthfully filled out their profile, their situation may have changed since then and their data may not have been updated. Using the B2B Verification service, you quickly receive a report of which respondents passed verification and which ones failed based on their most current LinkedIn data.